National Geographic iTV Application

The Client
The National Geographic Channel is a subscription television network that features documentaries produced by the National Geographic Society.

Objective
Latra were asked to assist The National Geographic Channel (UK) to enter the iTV marketplace on Virgin Media’s iTV Digital Platform.

We were asked to create a unique user experience to capture and deliver web content to the homes of millions of viewers in the UK.

Solution
Latra acted as Lead Technical Consultants and created bespoke framework and template(s). We also provided a secure hosting environment with metrics and reporting for analysis and improvements. Subscribers were treated to interactive competitions and quizzes with monthly prizes given out to winners.

Result
We Successfully launched NGC iTV service within 10 weeks of inception and increased viewership by 75%.